Coming soon
Why AI Transformation Keeps Stalling — And What Actually Fixes It
The opening essay. Why most AI initiatives fail at the workflow and adoption layer, and what a different approach actually looks like inside founder-led businesses.
Insights
Notes from inside the work.
We write about applied AI, the businesses that build America, and what we're seeing in the engagements. Long-form essays, roughly every other week. Sharp where we can be, honest about what we don't know.
What's coming
The studio is new. The writing isn't.
There's a backlog of essays in draft — pieces that have been chewed over inside client conversations for the last year, now getting cleaned up for publication.
The first one publishes shortly. After that, the cadence is roughly every other week, with the occasional shorter piece in between when something in the work demands it. Each essay sits at the intersection of two questions: what's actually happening inside founder-led companies trying to use AI, and what should we be doing differently because of it.
If that sounds like the kind of writing you want in your inbox, the form below is the one to fill out.
In the queue
What we're writing on.
A partial list of what's in the queue. Some of these will land as full essays. Some will turn into shorter pieces. A few will turn out to be wrong on closer inspection, and we'll write about that too.
Coming soon
The Three Groups Every AI Rollout Splits Into
Every introduction of AI into an organization splits the room the same way — early adopters, skeptics, and a much larger middle. Most strategies cater to the first group and dismiss the third. The middle is where the actual game is.
Coming soon
Why Productivity Isn't Where the Real Leverage Lives
Eight months of Berkeley Haas ethnographic research found that AI tools don't make people work less. They make people work the same amount on more things. If productivity is the only frame, AI caps at "the same business, but cheaper." The interesting work is somewhere else.
Coming soon
What "Studio, Not Consultancy" Actually Means When You Have to Ship
On the difference between writing a recommendation and shipping a system. On the kind of senior who can do both. On why the line between strategy and execution is the line that determines whether AI work actually moves the business.
Coming soon
The Mid-Market AI Gap Nobody Is Building For
Big consultancies don't price for it. AI dev shops don't speak the business. Vertical SaaS closes maybe sixty percent of the gap. The forty percent that's left is the most interesting work in applied AI right now — and almost nobody is positioned to do it well.
Coming soon
What We Got Wrong on the First Six Engagements
A retrospective in twelve months. What surprised us, what we under-priced, what we over-scoped, what the buyers actually wanted that we didn't anticipate. (Will be written when we have something true to say.)